Understanding the User
Understanding the User
Understanding the User
User Research Summary
A key user group discovered through research was employed adults with limited time for cooking and minimal baking abilities. Users communicated a distinct preference for fresh baked treats and desserts, emphasizing the significance of preserving product freshness throughout delivery. Tailorable sandwiches were well-liked among our users.
User Research Summary
A key user group discovered through research was employed adults with limited time for cooking and minimal baking abilities. Users communicated a distinct preference for fresh baked treats and desserts, emphasizing the significance of preserving product freshness throughout delivery. Tailorable sandwiches were well-liked among our users.
User Research Summary
A key user group discovered through research was employed adults with limited time for cooking and minimal baking abilities. Users communicated a distinct preference for fresh baked treats and desserts, emphasizing the significance of preserving product freshness throughout delivery. Tailorable sandwiches were well-liked among our users.
User Research Pain Points
User Research Pain Points
User Research Pain Points
User Persona
User Persona
User Persona
Starting the Design
Starting the Design
Starting the Design
Mockups
Early designs allowed for some customization, but after the usability studies, I added images of the ingredients to the design so users see all the customization options when they first land on the screen.
Mockups
Early designs allowed for some customization, but after the usability studies, I added images of the ingredients to the design so users see all the customization options when they first land on the screen.
Mockups
Early designs allowed for some customization, but after the usability studies, I added images of the ingredients to the design so users see all the customization options when they first land on the screen.
Storyboards
Storyboards
Digital wireframes
As the initial design phase continued, I made sure to base screen designs on feedback and findings from the user research.
Digital wireframes
As the initial design phase continued, I made sure to base screen designs on feedback and findings from the user research.
Digital wireframes
As the initial design phase continued, I made sure to base screen designs on feedback and findings from the user research.
I conducted two rounds of usability studies. Findings from the first study helped guide the designs from wireframes to mockups. The second study used a high-fidelity prototype and revealed what aspects of the mockups needed refining.
I conducted two rounds of usability studies. Findings from the first study helped guide the designs from wireframes to mockups. The second study used a high-fidelity prototype and revealed what aspects of the mockups needed refining.
Before Usability Study
Before Usability Study
After Usability Study
After Usability Study
Final Design
Final Design
Takeaways
Takeaways
Takeaways
Impact
Implementing accessibility measures in the bakery app improves inclusivity, enhances user satisfaction, and expands the user base. It also ensures legal compliance and fosters a positive brand image, ultimately benefiting both users and the bakery business.
Impact
Implementing accessibility measures in the bakery app improves inclusivity, enhances user satisfaction, and expands the user base. It also ensures legal compliance and fosters a positive brand image, ultimately benefiting both users and the bakery business.
Impact
Implementing accessibility measures in the bakery app improves inclusivity, enhances user satisfaction, and expands the user base. It also ensures legal compliance and fosters a positive brand image, ultimately benefiting both users and the bakery business.
What I learned:
Design lessons learned include the importance of user-centricity, accessibility, and simplicity for enhancing usability and user engagement. Maintaining brand consistency is key, and continuous learning is essential in the ever-evolving design landscape.
What I learned:
Design lessons learned include the importance of user-centricity, accessibility, and simplicity for enhancing usability and user engagement. Maintaining brand consistency is key, and continuous learning is essential in the ever-evolving design landscape.
What I learned:
Design lessons learned include the importance of user-centricity, accessibility, and simplicity for enhancing usability and user engagement. Maintaining brand consistency is key, and continuous learning is essential in the ever-evolving design landscape.
Let’s connect!
Let’s connect!
Let’s connect!
Thank you for your time reviewing my work on the Freshly Baked app! If you’d like to see more or get in touch, my contact information is provided below.
Email: shividrp@gmail.com
Time
Time
Limited Customisation
Delivery Time
Project Overview
Project Overview
Project Overview
The Problem
Overworked corporate professionals and busy social hosts struggle to find the time and skills to prepare diverse and healthy meals, leading to a reliance on unhealthy, pre-packaged options.
The Problem
Overworked corporate professionals and busy social hosts struggle to find the time and skills to prepare diverse and healthy meals, leading to a reliance on unhealthy, pre-packaged options.
The Problem
Overworked corporate professionals and busy social hosts struggle to find the time and skills to prepare diverse and healthy meals, leading to a reliance on unhealthy, pre-packaged options.
The Goal
Design an app for Freshly Baked that allows users to easily order customizable breakfast items, healthy and fresh snacks and desserts.
The Goal
Design an app for Freshly Baked that allows users to easily order customizable breakfast items, healthy and fresh snacks and desserts.
The Goal
Design an app for Freshly Baked that allows users to easily order customizable breakfast items, healthy and fresh snacks and desserts.
My Responsibilities
User Research, Wireframing and Prototyping, UI Design, Interaction Design, Usability Testing, Accessibility and Iterating on designs.
My Responsibilities
User Research, Wireframing and Prototyping, UI Design, Interaction Design, Usability Testing, Accessibility and Iterating on designs.
Usability Study Findings
Usability Study Findings
Usability Study Findings
Usability Study Findings
Round-1 Findings
Users wants to order items quickly.
Users wants more customization options.
Users wants a delivery option
Round-1 Findings
Users wants to order items quickly.
Users wants more customization options.
Users wants a delivery option
Round-1 Findings
Users wants to order items quickly.
Users wants more customization options.
Users wants a delivery option
Round-2 Findings
The checkout process has too many unnecessary steps.
"Build your own" functionality is confusing.
Limited Customization Options
Delivery Time
Paper wireframes
Paper wireframes
Paper wireframes
Round-2 Findings
The checkout process has too many unnecessary steps.
"Build your own" functionality is confusing.
My Responsibilities
User Research, Information Architecture, Wireframing and Prototyping, UI Design, Interaction Design, Usability Testing, Accessibility and Iterating on designs.
Time
Limited
Options
Delivery Time
Round-2 Findings
The checkout process has too many unnecessary steps.
"Build your own" functionality is confusing.
Before Usability Study
After Usability Study
Final Design
Thank you for your time reviewing my work on the Freshly Baked app! If you’d like to see more or get in touch, my contact information is provided below.
Email: shividrp@gmail.com
Storyboards
Design System & Typography
Refining the Design
Refining the Design
Refining the Design
Design System & Typography
Design System & Typography
Back to Home
Back to Home
Shivangi Goel
Freshly Baked
Freshly Baked
UX Designer
UX Designer
13/08/2023 - 27/08/2023
13/08/23 - 27/08/23
My Role
My Role
Project Timeline
Project Timeline
Case Study
Case Study
Freshly Baked
Case Study
UX Designer
My Role
Project Timeline
13/08/23 - 27/08/23
Usability Study Findings
Shivangi Goel