Understanding the User

Understanding the User

Understanding the User

User Research Summary


A key user group discovered through research was employed adults with limited time for cooking and minimal baking abilities. Users communicated a distinct preference for fresh baked treats and desserts, emphasizing the significance of preserving product freshness throughout delivery. Tailorable sandwiches were well-liked among our users.

User Research Summary

A key user group discovered through research was employed adults with limited time for cooking and minimal baking abilities. Users communicated a distinct preference for fresh baked treats and desserts, emphasizing the significance of preserving product freshness throughout delivery. Tailorable sandwiches were well-liked among our users.

User Research Summary


A key user group discovered through research was employed adults with limited time for cooking and minimal baking abilities. Users communicated a distinct preference for fresh baked treats and desserts, emphasizing the significance of preserving product freshness throughout delivery. Tailorable sandwiches were well-liked among our users.

User Research Pain Points

User Research Pain Points

User Research Pain Points

User Persona

User Persona

User Persona


Social Sally is an event planner/manager who needs to order freshly baked snacks and desserts for her social events and parties because she does not have enough time to bake and has limited baking skills.

Social Sally is an event planner/manager who needs to order freshly baked snacks and desserts for her social events and parties because she does not have enough time to bake and has limited baking skills.
Busy Brian is a working professional who has no time to cook breakfast and eat unhealthy stale junk food for snacking.
Busy Brian is a working professional who has no time to cook breakfast and eat unhealthy stale junk food for snacking.

Starting the Design

Starting the Design

Starting the Design

Mockups


Early designs allowed for some customization, but after the usability studies, I added images of the ingredients to the design so users see all the customization options when they first land on the screen.

Mockups


Early designs allowed for some customization, but after the usability studies, I added images of the ingredients to the design so users see all the customization options when they first land on the screen.

Mockups


Early designs allowed for some customization, but after the usability studies, I added images of the ingredients to the design so users see all the customization options when they first land on the screen.

Storyboards

Storyboards

Digital wireframes


As the initial design phase continued, I made sure to base screen designs on feedback and findings from the user research.

Digital wireframes


As the initial design phase continued, I made sure to base screen designs on feedback and findings from the user research.

Digital wireframes


As the initial design phase continued, I made sure to base screen designs on feedback and findings from the user research.

I conducted two rounds of usability studies. Findings from the first study helped guide the designs from wireframes to mockups. The second study used a high-fidelity prototype and revealed what aspects of the mockups needed refining.

I conducted two rounds of usability studies. Findings from the first study helped guide the designs from wireframes to mockups. The second study used a high-fidelity prototype and revealed what aspects of the mockups needed refining.

Before Usability Study

Before Usability Study

After Usability Study

After Usability Study

Final Design

Final Design

Takeaways

Takeaways

Takeaways

Impact


Implementing accessibility measures in the bakery app improves inclusivity, enhances user satisfaction, and expands the user base. It also ensures legal compliance and fosters a positive brand image, ultimately benefiting both users and the bakery business.

Impact


Implementing accessibility measures in the bakery app improves inclusivity, enhances user satisfaction, and expands the user base. It also ensures legal compliance and fosters a positive brand image, ultimately benefiting both users and the bakery business.

Impact


Implementing accessibility measures in the bakery app improves inclusivity, enhances user satisfaction, and expands the user base. It also ensures legal compliance and fosters a positive brand image, ultimately benefiting both users and the bakery business.

What I learned:


Design lessons learned include the importance of user-centricity, accessibility, and simplicity for enhancing usability and user engagement. Maintaining brand consistency is key, and continuous learning is essential in the ever-evolving design landscape.





What I learned:


Design lessons learned include the importance of user-centricity, accessibility, and simplicity for enhancing usability and user engagement. Maintaining brand consistency is key, and continuous learning is essential in the ever-evolving design landscape.





What I learned:


Design lessons learned include the importance of user-centricity, accessibility, and simplicity for enhancing usability and user engagement. Maintaining brand consistency is key, and continuous learning is essential in the ever-evolving design landscape.





Let’s connect!

Let’s connect!

Let’s connect!

Thank you for your time reviewing my work on the Freshly Baked app! If you’d like to see more or get in touch, my contact information is provided below.

Email: shividrp@gmail.com


Time

Time

Working adults are too busy to spend time on meal preparations and pick up snacks from the outlet.
Working adults are too busy to spend time on meal preparations and pick up snacks from the outlet.

Limited Customisation

Some users desire a higher degree of customization for their orders, such as the ability to choose specific ingredients or portion sizes.
Users may experience frustration when they cannot accurately predict when their freshly baked goods will arrive.

Delivery Time

Project Overview

Project Overview

Project Overview

The Problem

Overworked corporate professionals and busy social hosts struggle to find the time and skills to prepare diverse and healthy meals, leading to a reliance on unhealthy, pre-packaged options.

The Problem

Overworked corporate professionals and busy social hosts struggle to find the time and skills to prepare diverse and healthy meals, leading to a reliance on unhealthy, pre-packaged options.

The Problem

Overworked corporate professionals and busy social hosts struggle to find the time and skills to prepare diverse and healthy meals, leading to a reliance on unhealthy, pre-packaged options.

The Goal

Design an app for Freshly Baked that allows users to easily order customizable breakfast items, healthy and fresh snacks and desserts.

The Goal

Design an app for Freshly Baked that allows users to easily order customizable breakfast items, healthy and fresh snacks and desserts.

The Goal

Design an app for Freshly Baked that allows users to easily order customizable breakfast items, healthy and fresh snacks and desserts.

My Responsibilities

User Research, Wireframing and Prototyping, UI Design, Interaction Design, Usability Testing, Accessibility and Iterating on designs.

My Responsibilities

User Research, Wireframing and Prototyping, UI Design, Interaction Design, Usability Testing, Accessibility and Iterating on designs.

Usability Study Findings

Usability Study Findings

Usability Study Findings

Usability Study Findings

Round-1 Findings


  1. Users wants to order items quickly.

  2. Users wants more customization options.

  3. Users wants a delivery option

Round-1 Findings

  1. Users wants to order items quickly.

  2. Users wants more customization options.

  3. Users wants a delivery option

Round-1 Findings


  1. Users wants to order items quickly.

  2. Users wants more customization options.

  3. Users wants a delivery option

Round-2 Findings


  1. The checkout process has too many unnecessary steps.

  2. "Build your own" functionality is confusing.


Limited Customization Options

Some users desire a higher degree of customization for their orders, such as the ability to choose specific ingredients or portion sizes.
Users may experience frustration when they cannot accurately predict when their freshly baked goods will arrive.

Delivery Time

Paper wireframes

Paper wireframes

Paper wireframes

Round-2 Findings


  1. The checkout process has too many unnecessary steps.

  2. "Build your own" functionality is confusing.


My Responsibilities

User Research, Information Architecture, Wireframing and Prototyping, UI Design, Interaction Design, Usability Testing, Accessibility and Iterating on designs.

Time

Working adults are too busy to spend time on meal preparations and pick up snacks from the outlet.

Limited

Options

Some users desire a higher degree of customization for their orders, such as the ability to choose specific ingredients or portion sizes.
Users may experience frustration when they cannot accurately predict when their freshly baked goods will arrive.

Delivery Time

Problem statement:
Social Sally is an event planner/manager who needs to order freshly baked snacks and desserts for her social events and parties because she does not have enough time to bake and has limited baking skills.
Problem statement:
Busy Brian is a working professional who has no time to cook breakfast and eat unhealthy stale junk food for snacking.

Round-2 Findings

  1. The checkout process has too many unnecessary steps.

  2. "Build your own" functionality is confusing.



Before Usability Study

After Usability Study

Final Design

Thank you for your time reviewing my work on the Freshly Baked app! If you’d like to see more or get in touch, my contact information is provided below.

Email: shividrp@gmail.com

Storyboards

Design System & Typography

Refining the Design

Refining the Design

Refining the Design

Design System & Typography


Design System & Typography

Back to Home

Back to Home

Shivangi Goel

Freshly Baked

Freshly Baked

UX Designer

UX Designer

13/08/2023 - 27/08/2023

13/08/23 - 27/08/23

My Role

My Role

Project Timeline

Project Timeline

Case Study

Case Study

Freshly Baked

Case Study

UX Designer

My Role

Project Timeline

13/08/23 - 27/08/23

Usability Study Findings

Think I’d be a good fit for your team or project? Let’s connect.


shividrp@gmail.com



Download Resume

Think I’d be a good fit for your team or project? Let’s connect.


shividrp@gmail.com



Download Resume

Think I’d be a good fit for your team or project?
Let’s connect.


shividrp@gmail.com



Download Resume

Shivangi Goel