The Product:
Biomarked is a community-centric website designed to facilitate the journey of individuals striving to reverse lifestyle disorders such as diabetes, thyroid issues, PCOS, fatty liver, weight gain, and hair fall. The platform serves a dual purpose, catering to both health advisors and clients.
The Product:
Understanding the User
Understanding the User
Understanding the User
User Research Summary
User Research Summary
User Research Summary
User Research Pain Points
User Research Pain Points
Project Overview
The Problem
The current organization of health education videos, exercise routines, and recipes may not be optimal, leading to difficulties in content discovery.
The Goal
Design a platform to empower clients by making health education resources more engaging and accessible, leading to a 100% increase in their active participation, frequent utilization of content, and a sense of confidence in their health journey over the next six months.
My Responsibilities
User Research, Wireframing and Prototyping, UI Design, Usability Testing, Iteration
Care Seeker
Care Seeker
Care Seeker
Health Advisors
Health Advisors
Working closely with the founder in a freelance capacity, I gained critical insights into the primary user group for the platform: individuals committed to reversing lifestyle disorders such as diabetes, thyroid issues, PCOS, fatty liver, weight gain, and hair loss. These users actively engage with the platform to access a wide array of health education materials, including videos, exercise routines, and recipes.
Working closely with the founder in a freelance capacity, I gained critical insights into the primary user group for the platform: individuals committed to reversing lifestyle disorders such as diabetes, thyroid issues, PCOS, fatty liver, weight gain, and hair loss. These users actively engage with the platform to access a wide array of health education materials, including videos, exercise routines, and recipes.
Working closely with the founder in a freelance capacity, I gained critical insights into the primary user group for the platform: individuals committed to reversing lifestyle disorders such as diabetes, thyroid issues, PCOS, fatty liver, weight gain, and hair loss. These users actively engage with the platform to access a wide array of health education materials, including videos, exercise routines, and recipes.
Other group of users are those professionals who provide guidance and support to clients in their journey to reverse lifestyle disorders. They use the platform to manage their advisory services, including financial aspects, and interact with clients and the community to provide expertise and assistance.
Other group of users are those professionals who provide guidance and support to clients in their journey to reverse lifestyle disorders. They use the platform to manage their advisory services, including financial aspects, and interact with clients and the community to provide expertise and assistance.
Biomarked is a community-centric website designed to facilitate the journey of individuals striving to reverse lifestyle disorders such as diabetes, thyroid issues, PCOS, fatty liver, weight gain, and hair fall. The platform serves a dual purpose, catering to both health advisors and clients.
Project Overview
The Problem
The current organization of health education videos, exercise routines, and recipes may not be optimal, leading to difficulties in content discovery.
The Goal
Design a platform to empower clients by making health education resources more engaging and accessible, leading to a 100% increase in their active participation, frequent utilization of content, and a sense of confidence in their health journey over the next six months.
My Responsibilities
User Research, Wireframing and Prototyping, UI Design,Usability Testing, Iteration
Biomarked is a community-centric website designed to facilitate the journey of individuals striving to reverse lifestyle disorders such as diabetes, thyroid issues, PCOS, fatty liver, weight gain, and hair fall. The platform serves a dual purpose, catering to both health advisors and clients.
Care Seeker Pain Points
Care Seeker Pain Points
Health Advisors Pain Points
Paper Wireframes
Health Advisor Dashboards
Content Discovery Difficulty
Content Discovery Difficulty
Lack of Engagement
Financial Management Complexity
Client Interaction Management
Project Overview
The Problem
The current organization of health education videos, exercise routines, and recipes may not be optimal, leading to difficulties in content discovery.
The Goal
Design a platform to empower clients by making health education resources more engaging and accessible, leading to a 100% increase in their active participation, frequent utilization of content, and a sense of confidence in their health journey over the next six months.
My Responsibilities
User Research, Wireframing and Prototyping, Usability Testing, Iteration
Lack of Engagement
Client Interaction Management
Content Discovery Difficulty
Financial Management Complexity
User Research Pain Points
Lack of Engagement
Financial Management Complexity
Client Interaction Management
Starting the Design
Starting the Design
Paper Wireframes
Paper Wireframes
Health Advisor Dashboards
Health Advisor Pain Points
Impact
I started drawing designs for the dashboard on paper according to the requirements of the community.
I started drawing designs for the dashboard on paper according to the requirements of the community.
Care Seeker Pain Points
I started drawing designs for the dashboard on paper according to the requirements of the community.
Final Designs
Final Designs
Health Advisor Dashboard
Care Seeker Dashboards
Care Seeker Dashboards
Care Seeker Dashboard
Biomarked
Case Study
UX Designer
30 Days
My Role
Duration
Freelance Gig
Scroll Depth
Impact
Revenue
Visits
4L+
8K+
(30 days after launch)
99%
More than 8k+ visitors after launch
Simple user interface leading to more content discovery
Users scrolling through the whole page
Users from multiple countries
Stability in different operating systems
Revenue Generated:
Rupees 4 Lakh +
Biomarked
Case Study
Freelance Gig
Impact
(30 days after launch)
UX Designer
My Role
Revenue
4L+
Scroll Depth
Visits
8K+
99%
Starting the design
Final Designs
Impact
More than 8k+ visitors after launch
Simple user interface leading to more content discovery
Users scrolling through the whole page
Users from multiple countries
Stability in different operating systems
Rupees 4 Lakh +
Revenue Generated:
Impact
More than 8k+ visitors after launch
Simple user interface leading to more content discovery
Users scrolling through the whole page
Health Advisor
Other group of users are those professionals who provide guidance and support to clients in their journey to reverse lifestyle disorders. They use the platform to manage their advisory services, including financial aspects, and interact with clients and the community to provide expertise and assistance.
Health Advisors Pain Points
UX Designer
30 Days
My Role
Duration
Scroll Depth
99%
Biomarked
Case Study
Freelance Gig
My Role
UX Designer
30 Days
Duration
Revenue
Impact
(30 days after launch)
4L+
Visits
8K+
Scroll Depth
99%
The Product
Back to Home
Users from multiple countries
Stability in different operating systems
Revenue Generated:
Rupees 4 Lakh +
Back to Home
Shivangi Goel